Apple iMac M4 Deal: Save £250 on the 24-Inch All-in-One Desktop
About this item
- BRILLLLLLIANT — iMac is the ultimate all-in-one desktop computer, powered by the M4 chip and built for Apple Intelligence.* With a stunning 24-inch Retina display, iMac gives you the space you need in an iconic, colourful design that livens up any room.
- FITS PERFECTLY IN YOUR SPACE — The all-in-one desktop design is strikingly thin, comes in seven vibrant colours and elevates any space with style.
- BUILT FOR APPLE INTELLIGENCE — Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.*
- SUPERCHARGED BY M4 — Get more done faster with the Apple M4 chip. From editing photos to creating presentations to gaming, you’ll fly through work and play.
- IMMERSIVE DISPLAY — The industry-leading 24-inch 4.5K Retina display features 500 nits of brightness and supports up to 1 billion colours.*
- ADVANCED CAMERA AND AUDIO — Stay perfectly framed and sound great with a 12MP Center Stage camera, three studio-quality mics and six speakers with Spatial Audio.
Trust score below threshold: too few reviews or negligible discount. Better to look elsewhere.
Price history · 90 days
The green area marks the "deal zone" — below the historical average.
What we like
- +Stunning 24-inch 4.5K Retina display with 500 nits brightness
- +M4 chip delivers fast performance for multitasking and creative work
- +Excellent 12MP webcam with Centre Stage and Spatial Audio speakers
- +Colourful, space-saving design that looks good in any room
- +Built for Apple Intelligence with privacy-focused features
To consider
- −256GB SSD may feel tight if you store lots of files or games
- −No upgrade path for memory or storage after purchase
- −Limited port selection — only two Thunderbolt 4 ports on base model
- −Stand does not adjust for height; you may need a separate riser
This Apple iMac M4 deal at £1,249.00 is a smart buy if you need a capable all-in-one for everyday work, creative projects, or media consumption. The £250 saving makes it easier to justify the premium price. It is less suited to power users who need expandable storage or more ports, but for most people, this machine delivers a polished, hassle-free experience that will last years.
Editorial review
The Apple iMac with the M4 chip is a serious step up for anyone who wants a fast, stylish all-in-one desktop. This model packs a 10-core CPU and 10-core GPU, so you can edit photos, juggle multiple apps, or even enjoy a spot of gaming without the fan kicking into overdrive. The 24-inch Retina display is crisp and bright at 500 nits, and it supports over a billion colours — ideal for creative work or simply binge-watching your favourite shows. Apple has also given the camera and audio a proper upgrade: the 12MP Centre Stage camera keeps you in frame during video calls, while the three-mic array and six-speaker system with Spatial Audio make your music and movies sound fuller. With 16GB of unified memory and a 256GB SSD, this iMac handles everyday tasks with ease. It is built for Apple Intelligence too, which means you get smart writing tools, image generation, and more, all while keeping your data private. The design is as colourful as ever — this one comes in blue — and it sits neatly on your desk without taking up too much space. At £1,249.00, you save a solid £250 off the usual list price. That is a decent chunk off a premium machine, especially if you have been waiting for a price drop.
Price trend
Usually £1,499.00, this iMac now sits at £1,249.00 — a full £250 off. That 17% discount is one of the more meaningful cuts we have seen on the latest M4 model. Prices do bounce back, so if you have been eyeing a colourful desktop upgrade, this is a good window to buy.
Frequently Asked Questions
Is this iMac good for photo and video editing?
Yes, the M4 chip with 10-core GPU and the 4.5K Retina display make it a strong choice for photo editing, light video work, and graphic design. For heavy 4K editing, you might want more storage or an external drive.
Can I upgrade the RAM or SSD later?
No, both the unified memory and SSD are soldered to the logic board. Choose your configuration carefully at checkout, as you cannot add more later.
Does it come with a keyboard and mouse?
Yes, the iMac includes a Magic Keyboard and Magic Mouse in the box. You can optionally upgrade to a model with Touch ID or a trackpad when ordering.
Is the screen suitable for gaming?
The 60Hz refresh rate and 4.5K resolution are fine for casual gaming, but serious gamers may prefer a higher refresh rate monitor. The M4 GPU handles many modern titles at decent settings though.
How does Apple Intelligence work on this iMac?
Apple Intelligence offers tools like writing assistance, image generation, and smart search, all processed on-device for privacy. A free software update enables the feature once you set up the iMac.
Similar drops in this category
Comparable discount patterns — automatic selection based on category + brand.
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