Skip to content
E45 Moisturising Lotion 200 ml, Daily Body Moisturiser for Dry & Sensitive Skin, Long-Lasting Hydration to Soothe, Protect & Restore Softness
Visit E45 Store →

E45 Moisturising Lotion 200ml – Best Price & Review

|ASIN: B00127X15G

-52%2,89 £
Recommended price: 5,99 £
You save 3,10 £ vs RRP
All prices include VAT · updated directly from Amazon

About this item

  • LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
  • DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
  • MOISTURISING INGREDIENTS – E45 Lotion contains Medilan, which is a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
  • QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
  • HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
Glitch Vision
The analysis only Glitchoo does
Trust 63
Glitch DNA
Tap or hover an axis to understand what it means.
Estimated lifespan
6-24 hours
30-day velocity
Stable
Stock claimed
Best 90d
2,89 £
View price history
AI Verdict
BUY

Solid discount above average, trust verified.

Glitchoo Track Record
0× glitches in 90 days
!
90 days agoBest: 2,89 £Today
Go to dealAmazon

Price history · 90 days

The green area marks the "deal zone" — below the historical average.

Product details

Specifications

Brand Name
E45
Age Range Description
Baby
Skin Type
Sensitive
Number of Items
1
Item Form
Lotion
Target Use Body Part
Body
Benefits
Moisturizing
Specific Uses For Product
Dryness
Country as Labeled
Great Britain
Model Name
Daily Moisturiser for Long-Lasting Hydration
Recommended Uses For Product
Dryness, Eczema, Redness
Manufacturer Part Number
168157
Model Number
168157
Manufacturer
Reckitt Benckiser
Manufacturer Contact Information
Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK - PO Box 4044, Slough, SL1 0NS. ROI - Citywest Business Campus, Dublin 24.
Unit Count
200.0 millilitre
Item Weight
224 Grams
Active Ingredients
carbomer,isopropyl palmitate
Special Ingredients
Petrolatum
Material Type Free
perfume free
Brand
E45
Item volume
200 Millilitres
Age range (description)
Baby
Special feature
dermatologically tested

Ingredients

Aqua, petrolatum, isopropyl palmitate, paraffinum liquidum, glyceryl stearate, ceteth-20, hypoallergenic anhydrous lanolin (medilanr), phenoxyethanol, methylparaben, hydroxyethylcellulose, carbomer, propylparaben, sodium hydroxide, BHT.

Directions

Suitable for the whole family, including babies. Use as often as required on hands, body and face, to help keep dry and sensitive skin soft, supple and moisturised.

What we like

  • +Unscented and gentle for sensitive skin
  • +Clinically proven to reduce redness and flaking
  • +Lightweight and quickly absorbed
  • +Suitable for whole family, including babies over 3 months
  • +Reliable dermatological brand with 60 years of expertise

To consider

  • May not be rich enough for extremely dry or cracked skin
  • Contains lanolin, which can trigger allergies in some people
  • Bottle size is relatively small at 200ml
Our verdict

The E45 Moisturising Lotion 200ml is a solid choice for anyone with dry or sensitive skin who wants a reliable daily moisturiser. It's light, unscented, and backed by decades of dermatological research. At £2.89 (52% off), it's a steal. However, if your skin is extremely dry or you prefer richer creams, you might need something heavier. For most people, this offer is worth buying.

Editorial review

If you have dry or sensitive skin, you know how hard it can be to find a moisturiser that works without causing irritation. The E45 Moisturising Lotion 200ml is a scent-free, light formula designed to hydrate all day long. It uses Medilan, a purified form of lanolin that soothes and protects. This lotion is suitable for daily use on your face and body, even for babies over three months old. Dermatologically tested, it can help reduce redness, flaking, and scaling after two weeks of regular application. At just £2.89, down from £5.99, this is a genuine saving of 52%. With over 2100 reviews rating it 4.7 out of 5, it's a product you can trust. Whether you deal with eczema, psoriasis, or just very dry skin, this lotion offers a simple, effective solution without any fuss.

Price trend

The E45 Moisturising Lotion 200ml currently costs £2.89, which is a 52% discount from the usual £5.99. This price drop is significant for a trusted pharmacy brand. Given 2184 positive reviews, it's a rare moment to stock up at a lower cost without compromising quality.

Frequently Asked Questions

Can I use E45 Moisturising Lotion on my face?

Yes, the lotion is designed for all-over body use, including the face. It's a light formula that won't clog pores.

Is E45 lotion suitable for eczema?

Yes, it is often recommended for dry skin conditions like eczema. However, if you have severe eczema, consult your doctor first.

Does this lotion contain perfume?

No, it is perfume-free and dermatologically tested, making it suitable for sensitive skin.

How long does one bottle last?

With daily use on the whole body, a 200ml bottle should last around two to three weeks.

Is this a good deal compared to usual prices?

Yes, at £2.89 you're saving 52% off the regular £5.99. It's one of the best prices we've seen recently.

This is one of the Amazon price errors we track in real time — learn how to spot them and see all the ones live right now.

Similar drops in this category

Comparable discount patterns — automatic selection based on category + brand.

Eucerin Acute Lip Balm 10ml, Nourishing Lip Care for Very Dry, Chapped Lips, Dry Lips Treatment with Ceramides and Natural Ingredients
66%
69

Eucerin Acute Lip Balm 10ml, Nourishing Lip Care for Very Dry, Chapped Lips, Dry Lips Treatment with Ceramides and Natural Ingredients

4.4
· 1,858
2,89 £8,40 £
£6
Good
Price history
Remington Hair Dryer [Almond Oil Micro-Conditioners + Ionic Conditioning] Almond Allure Series (25% Faster Drying, Diffuser & Concentrator, 6 Heat/Speed Settings, Ceramic Coating) D4807
64%
77

Remington Hair Dryer [Almond Oil Micro-Conditioners + Ionic Conditioning] Almond Allure Series (25% Faster Drying, Diffuser & Concentrator, 6 Heat/Speed Settings, Ceramic Coating) D4807

4.5
· 305
17,99 £49,99 £
£32
GreatCoupon −1,80 £
16,19 £with voucher
Price history
Pantene Molecular Bond Repair Shampoo, Conditioner, Conditioning Treatment | Deep Conditioning Treatment with Biotin. For Extremely Dry Damaged Hair. Hair is Visibly Healthier, Strengthened & Repaired
63%
73

Pantene Molecular Bond Repair Shampoo, Conditioner, Conditioning Treatment | Deep Conditioning Treatment with Biotin. For Extremely Dry Damaged Hair. Hair is Visibly Healthier, Strengthened & Repaired

4.6
· 1,009
8,20 £22,00 £
£14
Good
Price history
Remington Hair Dryer (Gift Set with Concentrator & Diffuser, Ceramic Ionic Grille, 3 Heat & 2 Speed Settings and Cool Shot, Premium Storage Bag, Round Brush, 2000W) Salon Smooth D6960GP
63%
79

Remington Hair Dryer (Gift Set with Concentrator & Diffuser, Ceramic Ionic Grille, 3 Heat & 2 Speed Settings and Cool Shot, Premium Storage Bag, Round Brush, 2000W) Salon Smooth D6960GP

4.6
· 644
22,00 £59,99 £
£38
GreatCoupon −2,20 £
19,80 £with voucher
Price history
Olay Vitamin C Brighten & Glow 3in1 Fluid SPF50+, 50ml | Hydrating Skincare Moisturiser and Primer with Niacinamide. Provides hydration, glow, UV protection, corrects dark spots
63%
67

Olay Vitamin C Brighten & Glow 3in1 Fluid SPF50+, 50ml | Hydrating Skincare Moisturiser and Primer with Niacinamide. Provides hydration, glow, UV protection, corrects dark spots

4.3
· 398
9,55 £26,00 £
£16
Good
Price history
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
61%
77

Vaseline Intensive Care Essential Healing Body Lotion for 400 ml

4.7
· 1,393
2,90 £7,50 £
£5
GreatCoupon −10%
2,61 £with voucher
Price history
Dove Soothing Caring Bath Soak with ¼ moisturising cream, almond cream & hibiscus for an indulgent bubble bath 450 ml
60%
77

Dove Soothing Caring Bath Soak with ¼ moisturising cream, almond cream & hibiscus for an indulgent bubble bath 450 ml

4.7
· 1,250
2,50 £6,25 £
£4
GreatCoupon −10%
2,25 £with voucher
Price history
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml), Exfoliating Scrub with Invigorating Scent, Face Exfoliator for Refined Skin, Removes Impurities and Excess Sebum
60%
70

NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml), Exfoliating Scrub with Invigorating Scent, Face Exfoliator for Refined Skin, Removes Impurities and Excess Sebum

4.3
· 205
2,00 £4,99 £
£3
GoodCoupon −10%
1,80 £with voucher
Price history

Never miss a price glitch

Get today's top drops delivered to your inbox