E45 moisturising lotion 500ml deal - save £5.16 now
About this item
- LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
- DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
- MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
- QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
- HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
Decent price but not exceptional. Wait for a steeper drop or a voucher.
Price history · 90 days
The green area marks the "deal zone" — below the historical average.
Product details
Specifications
- Brand Name
- E45
- Age Range Description
- Adult
- Skin Type
- Dry
- Number of Items
- 1
- Item Form
- Lotion
- Target Use Body Part
- Whole Body
- Benefits
- Moisturizing
- Specific Uses For Product
- Dryness
- Country as Labeled
- United Kingdom
- Model Name
- E45
- Container Type
- Bottle
- Recommended Uses For Product
- Dryness
- Manufacturer Part Number
- 168154
- Model Number
- 100905958
- Item Type Name
- E45 Lotion Pump
- Manufacturer
- Reckitt Benckiser
- Manufacturer Contact Information
- Reckitt Benckiser Dansom Lane, Hull, HU8 7DS. UK PO Box 4044, Slough, SL1 0NS. ROI Citywest Business Campus, Dublin 24.
- Item Dimensions
- 46 x 90 x 205 millimetres
- Unit Count
- 500.0 millilitre
- Item Weight
- 500 Grams
Ingredients
Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin , Sodium Hydroxide, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, BHT
Directions
Suitable for the whole family, including babies. Use as often as required on hands, body and face, to help keep dry and sensitive skin soft, supple and moisturised.
What we like
- +Clinically proven to reduce redness and flaking within two weeks
- +Unscented and dermatologically tested, ideal for sensitive skin
- +Light, non-greasy formula absorbs quickly
- +Large 500ml bottle with a convenient pump dispenser
- +Trusted brand with decades of skincare expertise
To consider
- −Contains lanolin, which may not suit those with wool allergies
- −Some may prefer a thicker cream for very dry areas like elbows and knees
- −Only available in one size at this price point
This deal is a no-brainer if you use E45 lotion regularly or want to try a well-regarded moisturiser for dry and sensitive skin. At nearly half the usual price, you save over £5 on a product that has thousands of positive reviews. If you have lanolin allergies or prefer a thicker cream, you might want to test it first. Otherwise, buy now – this price won't last forever.
Editorial review
If you have dry or sensitive skin, you know how hard it is to find a moisturiser that works without irritation. The E45 moisturising lotion 500ml is a trusted choice, recommended by dermatologists for decades. This unperfumed, light lotion is designed for daily use all over the body, including the face. It contains a purified, hypoallergenic form of lanolin that soothes and protects without clogging pores. The pump dispenser makes application easy, and the formula absorbs quickly, leaving your skin feeling soft and hydrated, not greasy.
What makes this deal worth your attention is the price. Currently, Amazon UK offers the 500ml bottle for just £4.83, down from the typical £9.99. That's a saving of £5.16, or 52% off the list price. Given the product's strong reputation – backed by over 18,500 reviews with a 4.7-star average – this is a rare opportunity to stock up on a reliable skincare staple without breaking the bank.
E45 has been a skincare expert for over 60 years, with a focus on dry and itchy skin conditions like eczema and psoriasis. This lotion is clinically proven to reduce redness and flaking in just two weeks of daily use. It is suitable for the whole family, including babies over three months old. If you have been looking for an effective, no-fuss daily moisturiser at a bargain price, this is it.
Price trend
Typically, the E45 moisturising lotion 500ml sits at £9.99 on Amazon UK. Right now, it has dropped to £4.83 – a full 52% discount, saving you £5.16. This is one of the lowest prices in recent months, so it is a genuine bargain for anyone needing a reliable daily moisturiser.
Frequently Asked Questions
Can I use E45 moisturising lotion on my face?
Yes, the lotion is formulated for use all over the body, including the face. It is unperfumed and dermatologically tested, making it suitable for sensitive facial skin.
How long does a 500ml bottle last?
With daily use on your entire body, a 500ml bottle typically lasts around four to six weeks, depending on how much you apply. The pump helps control the amount used.
Is this lotion suitable for eczema-prone skin?
E45 lotion is often recommended for dry skin conditions including eczema. It contains gentle, moisturising ingredients and is free from perfumes. However, always patch test first if you have very reactive skin.
Does this product contain any scent or fragrance?
No. The E45 moisturising lotion is unperfumed, making it a good choice for those who prefer fragrance-free skincare or have sensitivities to scents.
Is this a pricing mistake or a genuine discount?
It appears to be a genuine price drop from the usual retail price of £9.99. At £4.83, it is a significant saving, so it is worth buying now while stock lasts.
This is one of the Amazon price errors we track in real time — learn how to spot them and see all the ones live right now.
Similar drops in this category
Comparable discount patterns — automatic selection based on category + brand.
9Pcs Soccer Honeycomb Centerpieces Red Green Blue,International Football Tournament Party Decorations,Sports Themed Table Decor for Birthday,Game Day Events,Soccer Fan Gifts(Football)
E45 Moisturising Lotion 200 ml, Daily Body Moisturiser for Dry & Sensitive Skin, Long-Lasting Hydration to Soothe, Protect & Restore Softness
SodaStream TERRA Sparkling Water Maker, Soda Stream Machine Starter Kit with 1 CO2 Quick Connect 60L Gas Cylinder and 1 Reusable BPA Free Bottle, Make Pepsi at Home, Black
HOOBRO Console Table, Slim Console Table for Hallway, Metal Frame, Compact Display Table, Sofa Table for Small Spaces, Entryway, Living Room, Sturdy, Rustic Brown and Black EBF75XG01
Punch Needle Kit for Kids, Printed Cross Stitch Kits for Beginners, Cute Puppy Pattern Punch Needle Embroidery Kit, Complete Knitting & Sewing Supplies, Gift for Dog Lovers And Kids (Shepherd Dog)
Punch Needle Kit for Kids, Printed Cross Stitch Kits for Beginners, Cute Puppy Pattern Punch Needle Embroidery Kit, Complete Knitting & Sewing Supplies, Gift for Dog Lovers And Kids (Shepherd Dog)
Tower BBQ 4 Piece Tool Set with Wooden Handles and Carry Case, Stainless Steel, T932005
DIMJ 2 Pack Drawer Organisers 24 Cells Sock Organiser Foldable Underwear Drawer Organiser Fabric Drawer Divider Wardrobe Storage Boxes for Socks, Belts, Ties
Never miss a price glitch
Get today's top drops delivered to your inbox