About this item
- Oral-B’s BEST EVER CLEAN with REVOLUTIONARY iO TECHNOLOGY for a professional purifying clean feeling & gentle brushing experience
- Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week vs. a regular manual toothbrush
- 5 BRUSHING MODES to personalise your brushing: Daily Clean, Intense Clean, Whitening, Sensitive, Super Sensitive
- ARTIFICIAL INTELLIGENCE recognizes your brushing style and guides you to cover all your teeth, so you never miss a spot
- SMART PRESSURE SENSOR signals red, white or green to alert you whether you’re brushing too hard, too softly or with just the right amount of pressure
- Please note: This item includes a 2-pin charger, Adapter not included
Solid discount above average, trust verified.
Price history · 90 days
The green area marks the "deal zone" — below the historical average.
What we like
- +AI guidance helps you brush every tooth thoroughly
- +5 brushing modes for different needs, including whitening and sensitive
- +Smart pressure sensor prevents damaging over-brushing
- +Gentle micro-vibrations that feel smooth but clean effectively
To consider
- −Two-pin charger has no adapter, so travel can be tricky
- −Replacement brush heads can be pricey over time
- −No Bluetooth or app connectivity like some pricier iO models
If you want a high-quality electric toothbrush without paying top dollar, this iO5 deal is a no-brainer. The AI and pressure sensor are genuinely helpful for improving your technique, and the five modes cover everyone from sensitive teeth to whitening seekers. The only catch is the two-pin charger and the ongoing cost of replacement heads. At £89.99, it's a steal – likely a pricing error that won't last. Buy now if you're after cleaner teeth and healthier gums, but be prepared for potential price correction.
Editorial review
The Oral-B iO5 electric toothbrush brings professional-level cleaning to your bathroom sink. With its round brush head and gentle micro-vibrations, it delivers a noticeably fresh feeling and promises healthier gums within a week compared to a manual brush. You get five brushing modes: Daily Clean, Intense Clean, Whitening, Sensitive, and Super Sensitive, so you can tailor your routine. The built-in artificial intelligence recognises how you brush and guides you to cover every tooth, while the smart pressure sensor lights up red, white, or green to tell you if you're brushing too hard, too softly, or just right. This particular deal is a standout: the toothbrush normally retails for around £300, but Amazon has it listed at just £89.99 – a 70% saving that looks like a pricing mistake. The package includes the handle, two brush heads, and a travel case. Keep in mind it comes with a UK two-pin plug and you'll need an adapter if you travel abroad. At this price, it's hard to beat for anyone wanting a top-tier electric toothbrush without spending a fortune.
Price trend
This toothbrush normally sells for around £300, but Amazon has it at £89.99 – a 70% discount that looks like a pricing mistake. The low price isn't a permanent markdown; it's an error that could vanish any day. Savvy shoppers should act fast, because once it's gone, you'll likely pay full price again.
Frequently Asked Questions
Is this a genuine pricing mistake?
It looks like it – the price has dropped from £300 to £89.99, a 70% discount. Amazon might correct it quickly, so grab it while you can.
Does it come with a two-pin plug?
Yes, the charger has a UK two-pin plug. You'll need an adapter for use in other countries.
How many brush heads are included?
Two brush heads are in the box, plus a travel case to keep them clean on the go.
Is it compatible with other Oral-B brush heads?
Absolutely – it works with any Oral-B round brush head, so you can swap for different types or find cheaper replacements.
What is the battery life like?
Oral-B rates it for around two weeks of normal use on a full charge, though exact life depends on your brushing habits.
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